SEO and AI-Search Strategy for Small Businesses.
Search has changed. Most small business websites haven't.
Google now answers questions before users click a link. ChatGPT, Perplexity, and voice assistants do the same. If your website isn't structured for both traditional search and AI, you're invisible to a growing share of people looking for you.
I help small businesses fix that, starting with audits, technical implementation, and content strategy that builds lasting discoverability.
SEO + AEO Audit
$500–$1,200
You'll know exactly where your site is losing visibility and why. Covers search, AI discoverability, site structure, content, and technical issues, with a prioritized action plan.
Foundation Setup
$1,500-$3,000
For businesses that want the work done, not just the recommendations. Includes GSC and GA4 setup, schema markup, on-page optimization, and a documented baseline to measure from.
Ongoing Strategy
$500–$1,000/month
Monthly monitoring, reporting, and optimization. For businesses that want to stay visible as search and AI keep changing, without having to think about it themselves.
I'm Michelle Issa, a librarian and information professional turned digital strategist.
I hold a Master of Library and Information Science from San Jose State. That background shapes how I approach every website I work on: as an information system. What is this site trying to communicate? Who is it for? Can the people (and machines) trying to find it actually find it?
Since 2023, I've been building and running the SEO and AEO program at Arthrex, a global medical device company from scratch. On the patient subdomain: 447% organic click growth, 1.4M+ impressions in 15 months, and ChatGPT became the 5th largest traffic source with a 92.78% engagement rate.
The strategies I use at the enterprise level are exactly what small businesses need and rarely get access to. You deserve a website that works, paired with the knowledge to keep it performing. I explain the work, share what I find, and make sure you leave every engagement with a clearer picture of your own digital presence than when we started.
Ready to be found?
Whether you're starting from scratch or trying to figure out why your site isn't ranking, I can help.